10 Best Social Media Marketing Ideas for Real Estate Agents

In the last years, social media have had a big influence on business promotion, and real estate is no exception. Many property buyers moved from yellow pages to social media platforms which help them find property options they are looking for more rapidly. Let’s go through the ten social media marketing ideas that real estate agents can consider to not only promote their business but also obtain a wide and loyal audience.

1. Choose social media platforms wisely

Before planning to attract a new target audience on social media, you need to choose the platform that will work best for your real estate business. Not all social networks work for everyone. Promoting your business by being active everywhere is also unwise. It takes a bit of experimentation to figure out which platform will bring the best results for your business. But some of the most popular social media channels to consider are Facebook, Instagram, Twitter, LinkedIn, and TikTok.

2. Post quality photos and focus on videos

Real estate social media should be focused on visual content. Creating high-resolution photos is central to the social strategies of many real estate companies. Also, consider sharing video tours of the house or neighborhood guides, such content can attract potential buyers and show up you as an expert.

3. Use storytelling 

Everyone loves stories. Sharing success stories to connect with clients is always a great idea. Usually, clients become ambitious when it comes to finding a good real estate agent or company, so the more proof you can provide that your clients are happy, the better for you. Moreover, as a bonus, you will see how it can improve the engagement rate.

4. Promote your social media accounts with paid ads

Promoting business accounts with paid ads is a must. And while there are a number of organic ways to do this, sometimes you just need to bite the bullet and invest in some paid ads. First, it’s a great way to reach a wider audience. Paid ads allow you to target specific demographics, interests, and even behaviors. And second, it’s a great way to get your message out there quickly and efficiently. Paid ads can be strategic and targeted, making them an essential part of your social media marketing plan.

5. Always be in touch with your audience

Social media is one of the most scalable ways to build relationships with potential property buyers. But you can’t do that by simply sharing or liking all the comments on your posts. Never miss any message or email, try to be attentive to requests, and never ignore your clients. Direct messages allow understanding what your clients are looking for to provide them with the perfect solution through content and communication.

6. Share helpful industry and market news

No matter where your business is located, the real estate market is constantly changing. Whether it is advice, helpful content, or industry report, keeping a close eye on customers shows that you are an experienced real estate agent.

7. Create polls and Q&As

What if once a month you could do live streams with Q&A sessions and assist your audience with responses to their questions? Sounds interesting, right? Also, it could be great to create polls in order to interact with the audience, learn about their needs, and see how active and interested your followers are.

8. Mix the types of content

Real estate marketing is not only about real estate itself. Become the number one source of information for your audience. Share ideas, and market trends, create inspirational and educational content, and show your team to become even closer to your potential buyers. 

9. Don’t be too serious

It’s important to create content that is not only informative but also entertaining. After all, who wants to read a dry blog post about the housing market? Instead, try injecting some wit and humor into your content. For example, you could write a light-hearted piece about the most unusual properties you’ve come across in your career. Or, you could create a top-10 list of the things that buyers should be aware of before making an offer. 

10. Give free expert advice

Help your audience to make the right choice. By sharing expert advice upfront, real estate agents can help to build trust with potential clients and set themselves apart from those who are only interested in making a quick sale. In the end, sharing free advice is always a good business sense for any real estate agent.

FAQs

– Why do real estate agents fail at marketing?

There are many reasons why real estate agents may fail at marketing. For one, they often rely too heavily on slick promotional materials and grandiose sales pitches. While these may impress potential clients initially, they quickly lose their effectiveness. Furthermore, many agents fail to invest enough time and resources into developing relationships with potential clients. Instead of building rapport and trust, they simply try to hard sell their services. Finally, some agents simply don’t have the skills necessary to effectively market themselves and their properties. Whether it’s an inability to use technology or a lack of creativity, these agents simply can’t keep up with the competition. As a result, they end up falling behind and eventually failing altogether.

As a realtor, take the time to sell your business the right way. This means using marketing tools like CRM software to generate leads, social media management tools to promote your brand, and email marketing campaigns to keep your customers and leads informed.

– What is the best marketing strategy for real estate agents?

There are a lot of things that go into selling a house. You’ve got to stage the property, take pictures, write up a compelling listing, and do your best to stand out from the competition. But in today’s market, simply having a good property is no longer enough. You also need a good marketing strategy – and that’s where hiring a professional marketing agency can pay off. A good digital marketing agency will have extensive experience in marketing properties and will be able to craft a personalized plan for your sale.

To sum up

Real estate social media marketing is all about creating an effective online presence for your business. The goal is to reach as many potential customers as possible and get them interested in what you have to offer. There are some strategies you can use to achieve this, but the most important thing is to have a powerful strategy, be creative and think outside the box. So, if you’re looking for the best way to market your real estate business, let’s talk!