How to Get Clients for Non Medical Home Care Business

Gathering clients is like picking up precious pearls from the sea. The more you have in hand, the more prosperous your business will be. 

The same thing applies to Non-medical health care services. 

If you are wondering how to get clients for the non-medical home care business, know that there are different ways that you can adapt. However, you need to pick the strategies that best suit your business. It depends on your present stance in the market. 

Are you a beginner or someone who wants to attract more clients?

Irrespective of your answer, this is your ultimate guide to finding new clients. 

Read on. 

What is a non-medical homecare business?

Non-medical home care services often refer to primary and secondary home care, hospices, geriatric/specially-abled care, and health-based community home services. 

Staff would assist in bathing, Dressing, restroom needs, moving around, cooking, and maintaining the house.

The non-medical home care services are not age dependent. It works when people want to avoid hospital premises or if they have insurance that will not cover any extended stay. 

The concept is gaining immense popularity.

Let us take the scenario of the US. 

The home care businesses collected roughly $101.4 Billion in the financial year – 2018. Then there was an exponential hike owing to the worldwide pandemic. The experts think there will be an increase to $265 billion by 2025. 

That is almost 25% of the total cost of conventional hospital health care services! 

The statistics prove that having the right marketing ideas for nursing homes and home care services (non-medical) can make your agency stand out. 

The Top 10 Ideas on how to get clients for non-medical home care business

Every agency wants to know how to get private home care clients without emptying their pockets. 

Homecare agency needs funds like fuels. You cannot afford to invest the money in the wrong spot. 

That is why these X successful ideas are the most advantageous. 

1. Local Listings and Lead Generation Websites 

As soon as a person types – ‘home care services near me’, your website should be one of the many that pop up on the search engine. This is possible when you list your website on the local listings. Almost 70% of the people who actively search for non-medical home aids are looking for options within the vicinity. Local Listings will be very beneficial. 

On top of that, having your website on Lead Generation sites is an added plus. They have an existing client base, increased exposure, and desirable Google Rankings. Therefore, they will ensure that you have better client conversions. 

2. Tie up and referrals

You can associate with some similar businesses or healthcare professionals to start the referral system. Knock on the doors of hospitals, hospice services, physiotherapists, Nursing Homes, Social workers, Therapists, Counsellors, and discharge planners.

 If you cater to the need of specially-abled people and diseased veterans (dementia, Alzheimer’s), try to collaborate with organizations that take care of them. 

3. Influencing marketing

Most businesses make their social media pages and invest in SEO. Yes, that is a great approach and something that you should do too. However, do not miss out on using the latest trends to your advantage.

You can collaborate with social media influencers. They can promote your business by making Instagram reels, YouTube Shorts, featuring your business in their vlogs, TikToks, and Pinterest art too! People look at these things and word of mouth will spread faster than you think.

You can approach influencers in the medical stream or someone who is popular with their PR and supports welfare services. 

4. Blogs and Visuals

Make simple blogs that offer solutions to the common problems that people might have. You are supposed to draw more traffic and empathize with your clients. These shouldn’t be sales copies that scream out loud to buy your services. 

Bonus? – having visuals and animations on your blog. 

Reading + Viewing will help people retain what they see more easily than doing each of them individually. 

5. Online Forums and Community Events

There are online forums like Hive, Reddit, and Quora where people ask several questions related to home care. Create a profile on these platforms and start answering relevant questions, flaunt your knowledge and let people judge your skills. 

To add to that, speak at any community events around you. Be it the anniversary of the neighboring nursing home, old-age homes, rehab centers, or even charity houses. Pick the topics that are most relevant to the venue you chose. 

6. Customer Referrals

‘ABC Agency was great with their non-medical home care services. I benefitted from them.’

 This simple statement is a great tool in helping your home care. You can build a lot of trust with new clients. So, make your existing clients your cheerleaders. Involve them in the referral programs and ask them to share their positive experience. 

7. Advertise condition-specific services

If you are offering care services for people with dementia, Alzheimer’s, or Parkinson’s disease, let clients know about it. They are in search of agencies that are experienced and know how to handle such clients.

Also, if you take care of differently-abled people, advertise your business offer on your blogs and website. You should make sure that you are spelling out your services properly. 

8. Merchandise

Whenever you visit a community event, when clients drop by, or you visit an organization that you have collaborated with, try to distribute merchandise with your logo and agency name on it. 

Some ideas include – 

• T-shirts with healthy quotes
• Pens/pencils with the agency name
• Health bars with your agency name
• Cotton Tote bags
• Hats

9. Podcast Advertising

How to get private home care clients with the help of podcasts? Is it even possible?

Absolutely, yes!

Try to contact the podcast stars that come from healthcare, self-help, rehab, and social welfare niches. They can do a paid promotion of your services to their fan base, and you will have your phone ringing in no time. 

A podcast has a very good reach in the present times. If your location has a local radio station, you can advertise your services from there too. 

10. The Power of ‘word’

And here comes the part where you advertise the outcome.

Feedback from clients.

Request your clients to leave substantial reviews on your website or social media platforms. This input will create the right PR for you. More people will start trusting your skill. If you receive negative reviews, make amends quickly and respond with humility. 

To Conclude 

Genworth’s Cost of Care Survey showed that clients often spend up to $100,000 on healthcare services. The non-medical home care business brings this bar down. It increases Client comfort. 

It is reasonable to worry about how to get clients for non-medical home care businesses. Furthermore, it is not an easy task. But building good PR, spreading the word, and optimizing the services can go a long way in establishing your business.