Top 3 Benefits of Having Multiple Ads in One Ad Group

Pay-per-click (PPC) advertising is a form of online marketing where businesses pay to have their ads displayed on websites and search engines. When someone clicks on one of these ads, the business pays a small fee to the website or search engine. PPC advertising can be an effective way for businesses to reach potential customers online. It allows businesses to target customers based on their location, interests, and other factors. Additionally, PPC advertising is often more cost-effective than other forms of online marketing, such as banner ads. As a result, it can be an effective tool for businesses of all sizes. When used effectively, PPC advertising can help businesses to reach new customers, increase sales, and grow their revenue.

But what does it actually mean to use PPC effectively? There is a technique of using multiple ads in one ad group for better performance. Let’s go through the benefits of using such an approach and see why it makes Google ads campaign more effective.

How to set up a Google Ads campaign

Anyone who has ever tried to set up a Google Ads campaign knows that it can be a bit of a complicated task. There are so many options and settings to choose from, and it’s not always clear what will work best for your business.

Here are a few steps to understand how the setting up process works:

• First, make sure to select the right keywords. This step requires the analysis of the terms that potential customers will use when searching for your product or service. You can use Google’s keyword planner tool to get ideas for relevant keywords.
• Then work with creative materials such as text and images. Make sure to design several variants to have a space for testing.
• After that, you’ll need to create ad groups. Each ad group should contain a few similar keywords, as well as a unique ad that is relevant to those keywords.
• Finally, don’t forget to track your results so that you can see what is working and what isn’t.

It sounds more simple than it is because every time you launch a new campaign you invest money and expect to see the results.

But launching an effective Google ads campaign requires time and skills. Meanwhile, it gives wide opportunities to target different audiences and test offers.

Google recommends running a minimum of at least three quality ads per group for your campaign. Having multiple ads in one ad group improves the chances of matching customers.  

3 benefits of running Multiple Ads in an Ad group 

Managing multiple ads in an Ad group is an effective practice for understanding which of your ads is doing better. Let’s go through the key benefits of this setting technique.

1. Ads rotation

People get bored of the Ads that pop up repeatedly on their search engines when they look for some product or service. They ignore these ads. However, there is a chance that the same user may convert into a loyal customer if they see a different ad for the same keyword. Setting Ads to rotate potentially gives you more effective results in terms of coverage. 

Ad rotation is the process of regularly changing the ads that are displayed on a website. The goal of ad rotation is to ensure that viewers see a variety of different ads, rather than the same ad over and over again. This can help to increase the click-through rate (CTR) and the overall effectiveness of an advertising campaign. By constantly experimenting with different ads, businesses can find the most effective way to reach their target audience.

2. More opportunities for testing

We never know which ad will work for us until we put it to the test. Having multiple ads means more data that can be used to make strategies and optimize performance. 

Multiple ads allow you trying more sizes and formats to understand what converts better and attracts more potential buyers. It is a good practice to test an ad campaign for at least a week before analyzing the results. Nevertheless, you can change images that give no results at any moment. Try to play with colors, and text size on your ads. Sometimes, even a minor change can give incredible conversions. 

3. Use of multiple keywords

When you use multiple ads in a single ad group, you can increase the chances of wider coverage. Usually, 20 keywords per ad group are enough, however, you can test up to 30 keywords. Analyzing different keywords gives an opportunity to analyze different segments of potential buyers. 

Another thing to consider is the competition for your chosen keywords. If there are a lot of other businesses bidding on the same keywords, you’ll need to make sure your ad is highly relevant and targeted in order to stand out from the competition. Fortunately, you can always test different versions of your ad with different keyword combinations to see what works best. Just don’t be afraid to experiment until you find the perfect mix for your business.

FAQs

What’s the benefit of creating multiple ads in a group?

The benefit of creating multiple ads in an ad group is the ability to use variations in size, multiple keywords, rotate advertisements, filter ads depending on the customer’s perspective, replace ads with new ones, and increase the chances of search engine optimization.

How many ad groups can you have in a campaign?

You can have up to 100 ad groups per campaign including local and app campaigns. However, it is advised by Google ads to have 3–5 ads in an ad group. Within campaigns there are groups, and within those groups, you can create multiple ads for your web page. 

Conclusion 

In the digital era, people search for products and services online. PPC is s a great way to get your business in front of potential customers, but it’s not as easy as slapping some ads together and watching the sales roll in. It takes skill and knowledge to create an effective ad campaign that will reach your target market and convert browsers into buyers.

If you’re feeling overwhelmed by the thought of running ads, don’t worry – the Ubba team can help.