Blogging For Lawyers: How To Start a Legal Blog
Any successful marketing strategy for a law firm must consider that potential clients are increasingly turning to the internet to research their legal options. A blog is an effective way to reach these prospective clients and establish your law firm as a leader in its field. By answering the questions that your clients are likely to have, you can show that you are knowledgeable and trustworthy. In addition, blogs provide an opportunity to share your thoughts on the latest developments in the law, which can further establish your reputation as an expert. And finally, by driving traffic to your website, a blog can help you to attract new clients and grow your business. So, let’s go through some essential blogging tips on how to start a legal blog.
Top reasons lawyers should run a blog
In a survey of lawyers who blog, 46% reported that they had acquired a new client as a direct result of their blog. This finding suggests that blogging can be an effective marketing tool for lawyers looking to expand their practice. While a blog cannot replace traditional legal marketing methods, it can supplement them by helping to build name recognition and establish expertise in a particular area of law. When used effectively, a blog can help lawyers to attract new clients and grow their business.
So, here are the top 3 reasons lawyers should start blogging:
1. Blogging boosts business website rankings
High ranking in search engine results is essential for driving website traffic. And while there are a number of ways to improve SEO, one of the most effective ways is to incorporate relevant keywords into blog content. By identifying the keywords that your target audience is searching for online, you can ensure that your content is more likely to appear in search results.
In addition, by including these keywords in your blog titles and throughout your posts, you can make it easier for potential clients to find your content and learn more about your law firm.
2. High-quality content helps build a reputation
By consistently producing quality content, you can demonstrate your reliability and authority on your chosen subject. As a result, this will help to foster positive relationships with your customers and build your reputation. Furthermore, blogging is an excellent way to show off your law firm’s values and connect with potential clients on a more personal level.
3. Blogging is a free and effective marketing channel that increases the conversion rate
Blogging is an effective marketing tool to reach potential clients, and anyone can start using it for free. In fact, studies have shown that lawyers who blog receive twice as many referrals as those who don’t. Potential clients are more likely to hire a lawyer they feel they know and trust – and, as it was mentioned above, blogging is an excellent way to build that relationship.
How to start a legal blog
Step 1. Identify key topics for your legal blog
When starting a legal blog, it is essential to carefully consider what topics you will write about. Your expertise will play a large role here.
If you specialize in family law, your blog content could cover topics like marriage, divorce, or child custody. This gives you a chance to share your insights on these issues and help others who may be going through similar experiences. And by covering a range of topics related to your specialty, you can show potential clients that you have a deep understanding of the field.
Identifying potential topics and organizing them into a sitemap will help you to determine how you will structure your blog and which topics will be covered in each section.
A well-organized blog will be easy to navigate and will ensure that your readers can find the information they are looking for.
2. Find a platform for your legal blog
To start a blog, you need to decide on a blogging platform. Although many options are available, not all of them are worth considering. Here are some of the most popular blogging platforms that are easy and free to use:
- WordPress.com
WordPress.com is a free platform that’s easy to set up. To get a free blog, create an account and connect it to your business domain. You can use WordPress.com to create a simple blog or website, with no programming required. Just choose a theme, add your content, and you’re ready to go! With millions of WordPress users around the world, you can find support and advice when you need it. Plus, there are tons of resources available online to help you learn more about using WordPress.com.
- Medium
Medium is a popular online publishing platform that offers writers a clean and simple way to share their ideas with the world. Unlike other blogging platforms, Medium does not require users to have their own website or hosting account. Instead, you can create articles directly on the Medium website. Articles can be easily shared on social media, and readers can comment on and engage with the content.
LinkedIn is a social networking site that is focused on business connections. It has over 500 million users, making it a large potential audience for your blog. While LinkedIn can be used to share all kinds of content, it’s particularly well-suited for articles that offer professional legal advice. For instance, you can use LinkedIn Pulse to reach a wider audience, and target specific groups with your articles.
3. Create blog content considering SEO rules
While creating blog content, remember that blogging is not about promoting your legal services directly. Instead, the focus should be on providing helpful information and resources that will educate and inform your audience.
Here are some of the legal blog topic ideas you could consider:
- Legal news
- Cases from your legal practice
- Frequently asked questions from your customers
- Interviews
- Legal opinion
Also, by following SEO best practices, you can ensure that your blog posts are appearing in search engine results, driving even more traffic to your website. By taking the time to blog regularly, law firms can reap significant rewards in terms of both website traffic and client trust.
4. Repurpose webinars or other video content
Webinars can be an excellent way to reach a wide audience and build interest in your firm’s services. By producing high-quality video content for webinars or YouTube, you can repurpose the material into blog posts, which can help to drive traffic to your website and attract new potential clients. Of course, running a successful webinar requires careful planning and execution. But if you’re willing to put in the work, a webinar can be a great way to build your firm’s visibility and expand its reach.
5. Share legal blog content across social media
How do you get people to actually read your blog posts? While SEO takes time, the answer is social media. By sharing your blog content on social media, you can reach a wider audience and get more exposure. Of course, it’s important to make sure that you’re only sharing high-quality content. Finding a balance between informative and interesting, you’re sure to see an uptick in website traffic.
Conclusion
A legal blog can be a powerful tool for any law firm. By regularly publishing high-quality content, a firm can establish itself as an industry leader and build trust with potential clients. A well-run blog can also be an effective way to connect with people who need legal help but may not be aware of your company. Also, lawyers can use blogs for networking with other legal professionals and to network and share best practices. Blogging is a great tool that helps businesses boost their reputation, attract new clients, and expand reach.
So what are you waiting for? Get started today!
