Link Building Strategies For Lawyers: How To Boost Website Rankings

If your law firm is working on an SEO strategy, you already know that backlinks are super important to the website’s success. After all, what’s the point of spending all that time and money on optimizing your website if no one can find it? But what you might not realize is that not all backlinks are created equal. In fact, when it comes to backlinks for lawyers, there are some things you should know in order to make sure your website gets the most bang for its buck. Read the article to learn about the best link-building strategies to boost website rankings and get more traffic. 

What is link building?

Link building is the process of creating new backlinks to a website. Backlinks are incoming links from one website to another, and they are an important part of search engine optimization. Link building can be done in a number of ways, but the most effective methods typically involve creating high-quality content that other website owners will want to link to. This can be done through guest blogging, infographics, or even just writing interesting articles or blog posts. By creating useful and shareable content, you can earn valuable backlinks that will help improve your website’s SEO.

7 best link-building strategies for lawyers

1. Focus on quality over quantity

When it comes to backlinks, it’s quality over quantity. That’s because search engines like Google use backlinks as a way to determine the credibility and quality of a website. So, if your website is full of low-quality backlinks, it’s likely that your site will be penalized by Google. On the other hand, a few high-quality backlinks can go a long way in boosting your website’s ranking. So, if you’re looking to improve your website’s SEO, focus on building relationships with high-quality websites. It may take more time and effort, but it will be worth it in the end.

2. Use backlinks that are relevant to your practice area

The best backlinks are those that are relevant to your practice area. That way, when people click on your link, they’ll be taken to a website that contains information that is actually useful to them.

If you’re a personal injury lawyer, the last thing you want is a backlink from a pet care website. Not only is it irrelevant, but what’s the point of having a backlink if it’s not going to be useful to your potential clients? So if you’re looking to build up your backlinks, make sure they’re coming from relevant websites. 

3. Use legal directories

If you’re looking for an easy way to build backlinks for your attorney’s website, creating a profile on free directories is a great option. Not only are they a helpful way to bolster your overall link profile, but they can also help you rank for local keywords. However, you may also want to consider a few paid directories. While they have a barrier to entry, they could provide your brand with an additional boost on the first page. Ultimately, the decision of whether to use paid directories is up to you. But creating a profile on free directories can be a simple and effective way to build backlinks for your attorney’s website.

4. Consider guest posting

Guest posting is a great option to build some quality backlinks for your website. You create a piece of awesome content and then get it published on someone else’s site that’s well-respected and has a lot of traffic. Write articles sharing some cases from your legal practice making them interesting and providing value. In exchange for your high-quality content, you typically get a link back to your own site. It’s a win-win situation. Just be sure that you’re selective about where you guest post, and only submit your best work. Otherwise, you risk damaging your reputation.

5. Build links with HARO

If you’re a lawyer looking to build both links and authority online, HARO is a great tool. News stories submitted through HARO are distributed on different media platforms, giving your law firm exposure. You can also include links in the content that takes readers to your site. Plus, it’s a great way to stay up-to-date on the latest news in your industry. 

6. Social Media Marketing

By creating a presence on platforms like Twitter, LinkedIn, and Facebook, law firms can reach a wider audience and start the link-building process that is so essential for SEO. And unlike many traditional marketing approaches, social media is relatively low-cost and easy to get started. So if you’re looking for a way to give your law firm a boost, consider creating a social media account today. 

7. Use multiple channels

Remember that backlinks are just one part of a successful SEO strategy. Don’t put all your eggs in one basket – make sure you’re also focusing on other key elements like website content, social media, and local listings. 

By following these tips, you can be sure that your law firm’s SEO strategy is as effective as possible.

FAQs

How can lawyers improve their website SEO?

As any lawyer knows, a website is essential for attracting clients and growing a law practice. But just having a website is not enough – you also need to make sure that your website is optimized for search engines. Fortunately, there are a few easy steps that lawyers can take to improve their website SEO.  First, focus on creating quality content that is relevant to your practice area. This will not only help you attract more visitors, but it will also help you build up your reputation as an expert in your field. Second, make sure to use the right link-building strategy. This will help potential clients find your website when they do a search online. Finally, make sure to keep your website updated regularly. This will show potential clients that you are keeping up with the latest changes in the law and that you are committed to providing the best possible service. By following these simple tips, you can easily improve your website SEO and attract more clients to your law practice.

Can you buy backlinks for a law firm?

If you’re trying to get your law firm’s website to rank higher in search engine results, you might be tempted to buy backlinks. But before you open up your wallet, you should know that this isn’t a surefire way to improve your site’s SEO. In fact, Google has stated that buying backlinks is against their guidelines. So why take the risk? Not only could you get penalized by Google, but you could also end up with poor-quality links that damage your reputation. It’s simply not worth it. If you want to improve your law firm’s website ranking, focus on earning high-quality links through guest blogging, directories, and other white hat strategies.

Sum Up

Link building is one of the most essential aspects of lawyers’ SEO strategy. Here at Ubba, we also know that it’s one of the trickiest things to get right. As any good SEO strategy requires the ability to build legitimate links quickly and effectively. 

We believe that our customers’ success in this area is a result of our team’s hard work and deep understanding of both SEO and the law. If you’re looking for an agency that can provide law firm SEO services, we encourage you to get in touch. We’ll be happy to discuss your needs and see how we can help.