A 7-Step Guide To Effective Facebook Marketing For Lawyers
It’s no secret that Facebook is a powerful marketing tool. With around 2.89 billion monthly active users, 63% of lawyers are active on the platform. Nevertheless, using Facebook effectively is not always an easy task, so in this seven-step guide, we’ll walk you through everything you need to know about using Facebook for your law firm. We’ll cover topics such as creating a page, building a following, and using paid advertising. So whether you’re just starting out or looking to optimize your current strategy, read on for tips and advice that will help you reach new clients through Facebook.
Why lawyers need Facebook?
There are a number of reasons why Facebook is such an effective marketing tool for lawyers.
- Reach wider audience
Facebook provides an excellent way to reach a large audience with your marketing messages. With almost 3 billion monthly active users, Facebook gives you the ability to reach a huge potential client base with your advertising and content.
- Find more clients
Facebook is a very targeted platform, allowing you to market specifically to people interested in your services. You can target people based on their location, age, gender, interests, and other factors. This ensures that your marketing messages are seen by potential clients.
- Build loyalty
Facebook provides an excellent way to build relationships with potential clients. You can use the platform to connect with people, share useful information, and answer any questions about your services. By building relationships, you’ll create a pool of potential clients that you can tap into when you need them.
7-step Facebook guide to market tool for lawyers
1. Define your target audience
The first step to effective Facebook marketing for lawyers is to define your target audience. It will help create content that speaks to the specific needs and interests of your target client.
Who are you trying to reach with your marketing efforts?
What are their demographics?
What are their interests?
For example, if you are trying to reach young entrepreneurs to help them with legal documents, your content will be different from if you are trying to reach corporations leaders.
By taking the time to understand your target client and create content that resonates with them, you will be well on your way to success with legal marketing.
2. Create a professional page
Your Facebook page should be professional and up-to-date, so make sure the information on your page is accurate.
- Include a cover photo that represents your brand in a professional and eye-catching way.
- Add a profile photo, preferably of your logo or company signage.
- Fill out the “About” section with information about your law firm, including your history, areas of practice, and contact information.
- Customers reviews
3. Post interesting and relevant content
The content you post on your Facebook page should be interesting and relevant to your target audience. Avoid posting too much self-promotional content, as this will turn off potential clients. Instead, focus on providing value by sharing helpful articles, blog posts, infographics, and other types of content that will be of interest to your target audience. Here are five ideas to get you started:
- Share timely legal news stories along with your commentary. This will show that you are well-informed and have something valuable to say about current events.
- Offer tips for dealing with common legal issues. For example, you could share advice on what to do if you’re facing foreclosure or dealing with a car accident.
- Highlight successes from your law firm, such as winning a major case or reaching a favorable settlement for a client.
- Use Facebook to show behind the scenes by sharing photos and stories about the people who work there. For example, you could post pictures of your team in action or highlight someone’s Volunteer of the Month award.
- Get involved in local conversations by joining relevant Facebook groups and chiming in on discussions. This will help you build relationships with potential clients in your community.
4. Use Facebook ads
Facebook ads can be a great way to reach more people with your content. When creating an ad, be sure to target it towards your target audience so that you don’t waste money on ads that no one will see.
Facebook’s ad platform is a powerful tool that can be used to reach a large audience. One of the features of the platform is the ability to retarget people who have visited your profile page or interacted with you on Facebook. This can be done by installing Facebook Pixel from the Business Manager.
Facebook Pixel is a code used to track conversions and build audiences for remarketing. Once installed, it will send data back to Facebook to create custom audiences. These audiences help target ads to people interested in your product or service.
5. Engage with your fans and followers
Make sure to respond to comments and questions from your fans and followers. Show that you are responsive and interested in what they have to say. This will help build trust and credibility with potential clients.
6. Be interactive
People love free stuff! Hosting a contest or giveaway is a great way to increase engagement on your page and get people talking about your law firm. Just be sure to follow the rules set forth by Facebook when hosting a contest or giveaway.
Facebook Live is another great way to connect with potential clients in real time. You can use Facebook Live to give tours of your office, answer frequently asked questions, or host live Q&A sessions.
7. Use Facebook Insights
Facebook Insights is a powerful tool that allows you to track the performance of your page and see how people are interacting with your content. Insights provide detailed information on page views, post reach, and engagement. This data can be extremely valuable in understanding what content is resonating with your audience and what isn’t.
Additionally, Insights can help you track the growth of your page over time and see how your marketing campaigns are performing.
To access Insights, simply go to your Facebook page and click on the “Insights” tab at the top of the page – from there, you can explore all the data points.
FAQs
What is the best marketing strategy for a young lawyer?
There are a few key strategies that can help a young lawyer attract new clients. Firstly, consider joining local legal associations and getting involved in community events. This will help you to build up a network of contacts who may be able to refer business your way. Secondly, make sure that your website and online profile are up-to-date and professional. Potential clients will often research lawyers online before making a decision, so it’s important that you make a good impression. Finally, don’t forget the power of social media marketing. Make sure that you always provide excellent service to your clients, and ask them to recommend you to their friends and family.
What is the best form of advertising for a lawyer?
While there are many different forms of advertising for lawyers, one of the most effective is word of mouth. People are more likely to trust a recommendation from a friend or family member than they are to respond to a generic advertisement. In addition, word-of-mouth advertising is typically more affordable than other forms of advertising, making it a good option for lawyers on a tight budget. To achieve success with word-of-mouth advertising, lawyers should improve their online marketing and customer service.
Sum Up
If you’re a lawyer looking to get started with marketing strategy, Ubba team can help. We’re experienced in helping businesses create effective legal marketing and PPC campaigns on Facebook that deliver results. We’ll work with you to understand your goals and develop a campaign tailored to your needs and answer any questions you have along the way. So if you are ready to start successful marketing for your law firm, don’t hesitate to contact us today.
