Marketing Audit: How Second Opinion Can Help Achieve Your Goals

What defines the digital marketing environment? It is the rapidity of change! 

Everything from social media algorithms to sales channels and emerging advertising technologies is always changing. That is why businesses — especially small and medium-sized — need to adjust their strategies periodically. 

If you have been working with SEO, PPC ads, or social media for some time now, you know how turbulent the digital environment is. More often than not, opportunities are lost.

Yet, some tools persist over time in being powerfully effective. But in most cases, doing the same thing with no results leads to losses in revenue and, finally, a crash of business.

The marketing Second Opinion is one of the all-time effective management tools, but for some reason, it is under-discussed.

So, in this article, we’ll talk about why a Second Opinion is so important for business, and how it helps achieve business objectives faster. Let’s get into it.

What is a Marketing Second Opinion?

A marketing Second Opinion is a comprehensive and analytical examination of your marketing activity. Its purpose is to identify marketing problems, weaknesses, and opportunities to develop an action plan that will improve marketing effectiveness in general. A digital marketing audit means the review of your digital efforts — from your website traffic to social media and advertising campaigns.

It is highly important to conduct a marketing audit from time to time. Even if you think your marketing works, the Second Opinion can help to ensure that company’s efforts are on track with the desired results.

When you are ready to move your business to the next level, it can provide an objective assessment and valuable insights and recommendations.

Self-administered methods can help you identify resources for marketing that you may not have considered. But an expert review can offer insights and fresh perspectives that are hard (if not impossible) to notice otherwise. 

You can’t fix mistakes you don’t see.

While a marketing audit can be conducted internally by company staff, hiring an external consultant to provide a second set of eyes is most beneficial. An experienced expert can offer fresh perspectives and objectively assess your marketing efforts.

Why Second Opinion is Important for Your Business

When was the last time you had an in-depth analysis of your company website rankings?

Imagine a small eCommerce business that struggles with organic rankings. A successful marketing audit may spot industry influence opportunities and work towards them with cost-effectiveness in mind.

A Second Opinion can help you achieve several goals for your marketing campaigns. Some of  them are:

• More efficient use of your marketing budget
• Developing and implementing new marketing strategies
• Reevaluating and improving existing marketing strategies
• Launching more effective PPC ads
• Boosting sales and revenue

A marketing audit can also help improve communication between you and your marketing team. It can provide insights into your customer’s flow and set new goals for your marketing campaigns.

But what is more important about a Second Opinion, it can reveal new growth opportunities and mistakes to avoid.

Do you want to level up your marketing? Consider working with a consulting agency. A Second Opinion can be a game-changer for your business and bring unexpected marketing results.

Top 5 Benefits Of Getting A Second Opinion

A Second Opinion can be invaluable, providing insights and recommendations you may have missed. Getting a Second Opinion in marketing can bring many benefits to your business, and here are the top 5 of them:

1. Fresh perspectives and ideas

You are most likely familiar with the importance of another set of eyes. Imagine the valuable input you can harvest by having professional marketing experts review your projects.

• Are your advertising campaigns working effectively?
• What about the conversion rate?
• What should you do to increase the number of leads today?

2. Clarity on your marketing goals

You cannot solve a problem that you don’t recognize. Sometimes, the answers are hiding in plain sight. By bringing in an expert to take a close look at your business, your marketing goals, and your target audience, a Second Opinion can provide invaluable clarity. It can help you to identify areas where you are falling short and make recommendations for how to improve your overall marketing strategy.

3. Improved focus and direction

Do you have doubts about the direction of your company’s marketing activities? Seems like lots of actions but no move? That is then the best time to ask for a Second Opinion.

4. Increased confidence in your marketing plan

Even if your niche grows, your marketing plan has room for improvement. Get the most out of your social media channels, and boost your organic rankings with an appropriate audit. Experienced professionals can help you build confidence through in-depth review.

5. Smart use of your marketing budget

A Second Opinion can help you optimize your marketing budget. By identifying areas where you are wasting money or not getting results, you can make adjustments to ensure that your marketing spend is as efficient as possible. 

How does a Second Opinion work?

The process will vary depending on the expert you choose, but generally, it starts by assessing your current situation. This includes taking a close look at your target market, your competitors, and your overall marketing mix. Data is usually taken from a variety of sources, including your website analytics, social media analytics, and marketing reports.

Based on the results of the audit, an expert team will create a detailed report that will be your action plan to follow. Such a report contains recommendations on what needs to be improved, and what are the opportunities for growth.

The final step is an online meeting with an expert where you can go through the report and discuss the plan for your business growth.

Sum Up

If you feel uncertain or lost about your marketing efforts, it may be time to get an outside audit. But even if you feel sure about your direction and efforts, remember that the digital marketing landscape is constantly changing. A Second Opinion is a comprehensive analysis of your marketing efforts and an updated action plan you can follow. 

Not sure where to start? We are here to help.